News and Events

DJ SHY - September 9th 2010, Identity Apparel

DJ SHY, the first female on-air mixer at the No.1 Top 40 radio station in America contacted us for some customized biometric designs featuring her own handprint, DNA, and Kiss imprints. Photos will be posted soon!

UOHI Medtronic Bike for Beats - September 8th 2010, Identity Apparel

For the first time ever, you and your family can get customized Cycling Jerseys with your own unique DNA imprint to support the University of Ottawa Heat Institute! This special offer will only be available at the 2010 Medtronic Bike for Beats event on September 26th. We are the first company to do this, so get yours now because we won't be offering this ever again, all proceeds will go to Ottawa Heart Institute Foundation. Ride for a loved one by wearing their DNA or wear your own to support the cause.

QR Code Clothing - September 6th 2010, Identity Apparel

New Product Line Additions - Matrix Code Clothing with QR encryptions. Matrix codes are like bar codes on steroids. You can put your entire life story, twitter profile, facebook profile, favorite pick-up line or even your phone number on your clothing. And when a code-savvy stranger recognizes your're wearing a matrix code, they can take a picture of it with their phone and translate the meaning of it.

yourKloset.com Presents Bloggers' Bazaar - September 4th 2010, Identity Apparel

For the first time, yourKloset.com Presents Bloggers' Bazaar! In an effort to introduce the blogging community to one another while offering a chill atmosphere to preview upcoming fashion collections, tech items, travel, fine dining and cocktails fromestablished brands and rising stars. The city's most hip trend setters are going to be there to help spread the word. Identity Apparel is proud to be given the opportunity to collaborate on the event with the founders to create limited edition clothing collections for the September 22nd event.

Sticker Mule - September 1st 2010, Identity Apparel

We'd like to thank Sticker Mule for the awesome job they did on our media kit presentation kits!

yourKloset.com Blogazine - July 12th 2010, Tony Jordan

"There I was, perusing the various kiosks in The SHOWROOM during the Fall 2010 presentations at this past Montreal Fashion Week, when I came across a great brand that I knew I would be highlighting in the near future. Not your average t-shirt line, Identity Apparel combines science and fashion to create bio-couture, one-of-a-kind garments designed with and inspired by one's DNA, fingerprint or luscious lips."

Her Campus Media - June 23rd 2010, Nick Navarro

"Have you ever had problems shopping trying to find that piece of clothing that really reflected your personal style? Well, now thanks to technological developments, you can create and customize your own garment using your own biological kiss print, thumbprint, or even DNA structure. That's right- by simply swabbing a DNA sample from your saliva or with the big peck of a kiss, you can now express your unique fashion style with your own biological signature."

2010 LG Fashion Week - March 28th to April 1st 2010, Toronto

On-Site Sales Staff were wearing Identity Apparel unique garments! All volunteers were wearing their own customized lips on their clothes, all part of the "The Power of Style" theme for the show.

The Sound End Online - March 23rd 2010, Heather Pachota

"Tired of wearing clothes that resemble those of your friends? Shop no further. A new clothing company based in Toronto gives the ability to customize clothing using images that are impossible to duplicate."

Images Fashion Global - March 20th 2010, Images Bureau

"All mailing material uses numbers to correspond with names so security and confidentiality are upheld and once a sample of DNA, fingerprint, or kiss imprint is processed, the original and digital copy is destroyed."

The Daily Reveille - March 17th 2010, Kieu Tran

"It's awesome I'd definitely buy it, said Melissa Burd, studio art junior. It's a novelty."

The Daily 49er - March 10th 2010, Hailee Fleming

"We learned that individuality is a hot selling trend, Ferguson said. With Identity Apparel you're wearing yourself, and not a brand."

The Ithacan Online - March 10th 2010, Alexandra Evans

"While vintage tops and destroyed denim are a way to dress like no one else, science has found a way to be even more individualistic with fashion. Two recent college graduates are using DNA to make outfits more personal."

The Arkansas Traveler - March 10th 2010, Mille Appleton

"Science and fashion: two completely opposite ends of the spectrum, right? Not anymore, according to Identity Apparel, a fashion line that builds DNA into clothing."

The UTD Mercury - March 9th 2010, Rebecca Gomez

"In answer to a growing market for unique and one of a kind clothing and accessories, Identity Apparel has come up with the ultimate monogram: your own DNA sequence."

The University Echo Online - March 4th 2010, Nick Doss

"I think it's a really cool idea," Macy Erwin, a sophomore from Chattanooga, said. "I've never heard of something like this before. I think it will do well because it is so unique."

The Kentucky Kernel - March 3rd 2010, Matt Murray

"Most people have heard the adage 'you are what you wear,' but a new clothing line allows customers to literally wear what they are."

Tallahassee.com - March 1st 2010, Nicki Karimipour

"In many people's eyes, one of the most rewarding things about being 'fashionably forward' is the ability to pair up clothing combinations that deviate from the norm. No matter their personal style, wearing the most sophisticated combinations brings happiness and a sense of creativity to the wearer. After all, putting together what you think to be a fabulous ensemble only to see another person wearing the same one in line to get into the Strip can be a total mood killer," says Nicki.

Montreal Fashion Week 2010 - March 1st to 4th, 2010

Monday March 1st to Thursday March 4th identityapparel will be exhibiting for the second time at Marche Bonsecours in Old Montreal for the 2010 Montreal Fashion Week.

Admission to the Le Showroom is by invite only and tickets to the fashion shows are available at MontrealFashionWeek.ca

You can RSVP to customer@identityapparel.com

Daily Nebraskan - February 28th 2010, Mekita Rivas

"Toronto-based clothing company Identity Apparel is pioneering an unprecedented union between fashion and science by allowing customers to personalize clothing with graphics of their own DNA strands and other biological signatures."

The Huntington News - February 25th 2010, Hannah Martin

"the brand has been quite a hit, garnering particularly rave reviews from the college students in attendance."

Fashion Office - February 23rd, 2010

"We started this company because Aram and I noticed that people try to wear fashions that represent them. Each individual buys clothing to represent who they are, so we decided why not allow the customers to actually wear who they are."

The Times Delphic - February 22nd 2010, Katherine Hunt

"Identity Apparel takes a sample of the customer's genetics and builds it into the garment"

Couture Fashion Week: New York - Feb. 12th 2010, 2pm to 8pm

Friday February 12th to Sunday February 14th identityapparel will be exhibiting for the first time at New York's Couture Fashion Week at The Waldorf-Astoria located at 301 Park Avenue (between 49th and 50th Streets) in New York City.

Admission to the exhibit area is free, and tickets to the fashion shows are available at CoutureFashionWeek.com

You can download an invitation Here or RSVP to customer@identityapparel.com

TheWeal.com - Jan. 28th 2010, Rebekah Jarvis

"There are a lot of brands that offer a false sense of identity by selling clothes that will get you into a certain clique,” says Wells. “True fashion is an illustration of who a person genuinely is."